Known for their minimalism, Giuliano Fujiwara is still revolutionizing the world with their unique vision. And to keep that in going, Masataka Matsumura, Fujiwara's creative director, adds new rules to what the brand is known for. With the application of Wabi Sabi, the most conspicuous and characteristic feature of Japanese beauty, the brand will follow a traditional rule with a modern concept. British model Josh Beech is in the lookbook for Giuliano Fujiwara.


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