Burberry is to live stream its upcoming Autumn Winter 2010/11 womenswear show in 3D to events in New York, Paris, Dubai, Tokyo and Los Angeles. The Burberry Autumn Winter 2010/11 womenswear show will take place at The Chelsea College of Art in London at 4PM on 23 February 2010, during London Fashion Week. The private 3D events will receive live stream from London to custom screening spaces designed by Burberry Chief Creative Officer, Christopher Bailey. Burberry will be partnering with broadcaster Sky television on production using its innovative 3D technology. Pre-show entertainment hosted from behind the scenes, backstage and red carpet in London. 

NEW YORK - 3D live streaming event at Skylight studios
PARIS - 3D live streaming event hosted with concept store, colette
DUBAI - 3D live streaming event at The Address
TOKYO - 3D live streaming to La Fabrique for ''Burberry Night''
LOS ANGELES* - 3D streaming event hosted by Tina Brown, editor of The Daily Beast

Burberry is the first brand to broadcast live simultaneous events in 3D worldwide. Burberry will also live stream its show in 2D at live.burberry.com where viewers can watch and comment on the show in real time using their Facebook and Twitter accounts. Burberry, which is headquartered in London and a member of the FTSE100, was founded in 1856

* All events will be taking place simultaneously in real time, with the exception of the Los Angeles event which will have a delay due to time zone.


Post a Comment