The site showcases the SS10 collection of Blue Bell by Wrangler. Premium denims, washed extreme or rinsed clean, are worn contrasted. Fitted chinos are paired with a destroyed denim jacket over a fresh check shirt. Clean blue jeans combine with a washed-out denim shirt and Harrington jacket. Influences are vintage denims, classic 1950s styling and Western Americana. Quality is paramount, design pure. In fits, fabrics, washes and color – in its whole outlook – Blue Bell is an evolutionary step in denim style.
Credits:
Agency & Production: Kokokaka
Directors: Petrovsky & Ramone
DoP: Axel Lindahl
Model: Tony Ward
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