DC expands its partnership with New York luxury boutique hotel, Hotel on Rivington, in lacing their staff for the 6th time from its DC LIFE Collection. Featuring a new model for Fall 2010, the Cadet Chukka has been customized with a laser etch of “HOTEL ON RIVINGTON” on the outsole, which pays homage to the iconic side-wall bold DCSHOECOUSA lettering on the classic DC LYNX skate model. Other premium details include full grain leather (eyerow with hidden lace option, collar and heel) and silky suede under-lays, and the DC Trademarked “pill” pattern etched leather on the toe down.

Aside from lacing, DC also dresses the staff in a crisp black sweater named the “Subway 2”. For more information on all the DC Collections, visit their website to check it out.

More looks after the click.


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