When it comes to Whillas & Gunn’s lookbook presentation, it’s has always been a journey-type of theme they are bringing in to their fans. From the past, they’ve centered the rich culture of Australia and then went to the coffee farms of Guatemala. But for this season, they reveal another chapter of their interesting adventure that’s located on a province somewhere in China. Let’s take it from them. “Whillas & Gunn continues to be one mans endeavour, the result of his families ability to manifest their own destiny across the last three decades in the garment industry, staking their lives and livelihoods on what they believe in. AW11 sees the family reunited in a province in China at the foundations of any garment business … The Factory.”

Check out the imageries below.


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