Plunging through time in its latest ground breaking website execution, premium denim brand Wrangler Blue Bell provides this short film teaser for Spring/Summer 2011. Shot at the Ace Hotel in Palm Springs, California with legendary male model Tony Ward, the film provides two scenes that can be watched simultaneously through interactive split-screen. The idea of the past being in step with the present reflects the new collection of Wrangler Blue Bell. Pieces such as jeans, jackets and shirts are all made in the USA, bringing forth the strength to the modern offerings in respect to American roots and heritage.


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