Expanding its presence in the UK market, Swedish brand Cheap Monday will open its first store, through concession in Selfridges at Oxford Street coming this August 15th. The retail space, which is designed by Swedish architect and design firm Uglycute, will be transformed into a solid Cheap Monday environment that will house Cheap Monday’s menswear collection, and a unisex line of jeans and accessories.

"It’s great that Cheap Monday is expanding further in the ever important UK market. I also have a strong personal tie to London, having lived and worked there for many years," says Ann-Sofie Back, Creative Director, Cheap Monday.

More images after the click.


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