Scotch & Soda celebrates the global launch of its denim collection by opening the first Amsterdams Blauw denim-only store. Doors are now open and the store houses the complete Amsterdams Blauw denim collection for men and women. Located at the Berenstraat in the Jordaan area, the store is set in a monumental Amsterdam building with a historical wooden façade, painted fully in signature blue color. The interior is fresh and white, with rich materials like hand-made tiles, an antique wooden castle floor, brick walls, historic ornamented ceilings and all custom-made cabinets. Though internationally oriented, the store is unmistakably Dutch, filled with beautiful Dutch-made design and Amsterdam treasures.
More images after the click.