Founded by Franklin Loufrani back in 1971, Smiley has always been an indicator of happiness and positivism that has surpassed political, social and economic boundaries. With a myriad of translations that has happened for the icon in the recent times, this new collection for Autumn/Winter 2011 continues their linear path but with a more vivacious and edgy approach. Smiley “Happy Deluxe” line returns on its roots and heritage as they present this new collection that would come along their 40th anniversary next year. The line consists mostly of graphically remix printed crews, tees and hoodies, while hippy styling is evident seen on polo shirts, jackets, and pants with raw edge finishing. You can check out the collection after the click.