April77's Spring/Summer 2010 collection goes on with a cool indie vibe taking the Americana spirit to a youthful preppy aura. Seeing Native American patterns and cowboy shirts on the S/S offerings, vintage influences from the 1969 skinhead sensation were also noticed on some pants, coats and their infamous Manchester polo shirt. For the denim, classic open end styling that was stated "thicker, darker and coarser than ring-spun" reflects the second mood of the collection. Overall, the collection emphasized on the minimal styling jollied by vibrant details somehow complementing with the April 77 trademark, fashion and music.
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