First Look: Never Sleep Spring/Summer 2010

Never Sleep's new collection continues their outdoor collegiate looks with Americana styling and dark infusion. Coming in ten-piece collection, designer Alex Carleton of Rogues Gallery includes a Breton striped pullover, woven plaid shirts, and burgundy needle-cord shirts to gear up with the new season. "The influences behind Never Sleep come from a life long affair with classic labels and an interest to turn them upside down" 

The collection will be available this month exclusively at Urban Outfitters stores nationwide and online at www.urbanoutfitters.com.