Scotch & Soda Amsterdams Blauw Store Opening

Scotch & Soda celebrates the global launch of its denim collection by opening the first Amsterdams Blauw denim-only store. Doors are now open and the store houses the complete Amsterdams Blauw denim collection for men and women. Located at the Berenstraat in the Jordaan area, the store is set in a monumental Amsterdam building with a historical wooden façade, painted fully in signature blue color. The interior is fresh and white, with rich materials like hand-made tiles, an antique wooden castle floor, brick walls, historic ornamented ceilings and all custom-made cabinets. Though internationally oriented, the store is unmistakably Dutch, filled with beautiful Dutch-made design and Amsterdam treasures.

More images after the click.

Scotch & Soda Spring/Summer 2011 Collection

For my dear readers in America and Europe, you’re about to embrace the heat of summer soon. Yes, it’s the counterpart of our craving (Southeast Asians) for winter. But before you set your mood to the most beloved season, take note; be on your best outfit and consider this one, less is more. I recommend you though to check Scotch & Soda’s Spring/Summer 2011 collection. It’s an Amsterdam-based fashion brand that considers all types of men, yes, they make sure their clothing would suit each individual. Depends on your gimmick whether you go for nautical adventure or wander around downtown of some tropical countries, Scotch & Soda’s casual and laidback offerings are game for that good spring/summer trip.

Check out the lookbook after the click.