Here's the film from Alexander McQueen directed by David Sims for the Spring/Summer 2010 collection. Best alternative it is, the film showed emotions opposite to the euphoric mood of summer vibe. As seen in the film, the actor portrayed different ways of releasing stress including freehand painting, wood throwing and even abstract pocket pen brushing coming from the heavy emotions that you get from the unhappy emotion. Putting in to some of the shirts, jackets, pants and even shoes, freehand and abstract painting design popped out with its contrasting features reminding me of the smoke design from last season's collection. For the overall look, the collection has a light and masculine vibe with humble colors and exquisite graphics enough reason for the collection to be in a smooth sailing condition.









Photo Source: Alexander McQueen

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