Feiyue: The Flying Project - Making Of

Feiyue at Café Carmen

The trendy Café Carmen witnessed the launch of Feiyue's 2011 advertising campaign on December 15th. During the launch party, the brand also revealed 'the Flying Project' mysterious film, produced by the SpanKids team. All the staff that took part on the campaign was there, from the models and the set designers to photographer Estelle Rancurel and stylist Delphine Brochard. Journalists had the opportunity to step into Feiyue's universe while listening to an eclectic and colourful music mix by artists Think Twice, Dj Falcon and Jean Nipon.

More images after the click.

[Vimeo Corner] Feiyue: The Flying Project

For the development of 'The Flying Project' videos, Feiyue contacted two members of 'SpanKidz', a collective for artists, filmmakers and graphic designers. Those two selected talents were given absolute creative freedom throughout the production. Young filmmakers Julien Vray and Srinath C. Samarasinghe focused on Feiyue's literal meaning: flying forward.

The teaser started circulating around the net on November 29th that features Feiyue sneakers breaking all gravitational laws. Leaving many fans a big question to this mysterious project, thankfully, we all got an idea now of what this is all about. For the forthcoming year, the making of the filming process will be posted online in mid-January that will reveal the special effects and secrets behind ‘The Flying Project’.

Feiyue x Steph Cop Exhibition in Asia

Feiyue and Steph Cop have put together a touring exhibition with some of Steph Cop’s finest creations. First showcased in Paris at OFR Librarie, the exhibition made its way down to Singapore on the 8th of October where it held an outdoor street party at SUP Clothing and then jumped off to Kuala Lumpur, Malaysia on the 21st of October where it staged an event at Zinc Art Space with Lapsap’s DJ Xu. Continuing its tour, this exhibition will leap into Australia in early 2011.

More images from the Singapore and Malaysian tour after the click.

Feiyue x André Party at "Le Baron"

To celebrate Fashion Week as it deserves and to launch the Feiyue X André at colette, the whole Feiyue team showed up at the famous Parisian club, 'Le Baron'. André was there, alongside a multitude of other personalities, for the presentation of this exceptional partnership... The party went on into the wee small hours in an electric atmosphere, to the rhythm of the performance given by The Shining Twins.

More images after the click.