Denham the Jeanmaker London Store Opening

October 21, 2010 |

October 14 marked the opening of Denham’s new flagship store in London with 400 guests flocking at Charlotte Road which includes eminent faces and folks. Reanimating a history-drenched four story warehouse to a hub for Denham in the UK, the building houses full retail store presenting the label’s collection for men and women and also featuring on-site denim repair and alteration services.

Said to be a representation of Jason Denham’s homecoming in the UK, the opening in London, as succeeded by the established Amsterdam and Tokyo stores, is a reconnection of Denham to British tailoring heritage which exerts a steady influence on the brand’s signature approach to detail. Located at the well-known frenetic Shoreditch neighborhood, the creative community which includes design agencies, art galleries and indie shops replicates the old architectures and contemporary energy same as the ones found at the original Amsterdam address.

More images after the click.

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