[Vimeo Corner] Urban the Burden 2012 S/S Collection

Turkish menswear brand Urban the Burden started as a final project of fashion design student Esra Dandin, who eventually got her degree with honors at Istanbul’s Işık University. The label is highly influenced by “people who are longing for the roots, embracing the nature but can't live without the urban culture.” Designing clothes that are effortlessly worn by style-conscious people who consider contemporary, timeless, functional and genuine designs when it comes to fashion preference, Urban the Burden is completed with smart details, and materials that are suited to everyday occasions.

For its Spring/Summer 2012 collection, the brand draws its inspiration from authentic hand-woven rug patterns. These patterns are used to symbolize eternity, freedom, bravery, abundance, and brotherhood which were the cultural aspects of ancient nomad culture. Although there are only a few but selected menswear pieces that were shown on the video and imagery, the wardrobe staples are predominantly impressive and pretty much wearable and functional.

Video Editing: Egemen Şenkardeş
Fashion Director: Esra Dandin
Models: Egemen Şenkardeş, Emirhan Arapoğlu, Onur Topgül
Production Manager: Egemen Şenkardeş
Music: Baths - Hall

Check out some looks from the collection after the click.