Won Hundred turns from their usual lookbook presentation to a more artistically inclined approach as they commission British photographer James Pfaff for a curated series of imagery for Fall/Winter 2011 campaign. The photographer was given an opportunity to express his craft liberally and resulted to an inimitable understanding through the Danish brand’s inspiration – “Living a clean life under difficult circumstances”. Set up to an exhibition that recently happened right at Outside World Gallery, the shared aesthetics and the strategic location has properly amalgamated with the arts and commerce vibe.

Morel images after the click.


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