Ben Sherman Modern Classics Spring/Summer 2011 Lookbook

Here’s the official lookbook of Ben Sherman’s Modern Classics line featuring the latest collection for the next seasons. For Spring/Summer 2011, Ben Sherman Modern Classics has created a collection that draws inspiration from Aviation and the clothing worn by early World War II crewmen. Taking traditional styles and reworking them with contemporary detailing in modern fabrications. These garments have been designed to function and are crafted from premium fabrics that include British Millerain, fine Japanese Selvedge twills, chambrays and Oxford cotton. The range retains some of the brand’s signature detailing through button-downs on collars, traditional tailoring details and tabbed pockets. Classic design resonates through the use of signature branding and packaging which has been given as much care and attention as the product itself.

More looks after the click.

Ben Sherman Modern Classics Autumn/Winter 2010

Weeks from now, Ben Sherman’s Spring/Summer 2011 collection may formally be publicized, and many of us are anticipated about it, but before the press starts to send out stories, let’s have a trip back to the current collection first. Ben Sherman Modern Classics label has produced this interesting visual diary that features the Autumn/Winter 2010 collection along with the beautiful sceneries of the Scottish highlands. Reflecting the “Ben Sherman” simplicity with the timeless British wardrobe staples, the beautiful classic pieces that were brought forth this season truly gave justice to the nearly 50 year legacy.

A couple of weeks back Ben Sherman Modern Classics hit the road – the destination the remote village of Kilchoan, on the Ardnamurchan Peninsula, the most westerly point on British mainland. Nearly 600 miles from London, and 55 miles from the nearest town – on highland roads, that’s a two and a half hour drive! The next ten days were spent hiking the highlands and mountains, checking out the wildlife, beaches and the local islands, as well as their whisky distilleries and some amazing shellfish, including a diving expedition to catch our own lunch. A six hour drive was to follow, to the north coast in search of some waves, for some more hiking along the spectacularly rugged coastline, and to check out some very remote pubs. It was a beautiful getaway to some of Britain’s most untouched corners. AW10 Modern Classics accompanied us along the way, and needless to say, it stood up well to the physical demands the rugged environment asked of it.

Take a look at the photographs after the click.