Iconic British fashion house of Burberry has just recently unveiled their Pre-Spring Collection for 2012 that’s full of intricacy on the design and creativity. With their foundation that’s based on the brand’s heritage pieces, the advancement of the clothing are heightened up from the idea of Christopher Bailey’s emphasis to artisanal and decorative pieces.
From the collection, there’s this eruption of certain romantic feel that’s infused with playful approach of modernism. Embellished pullovers, printed trunks, and classic trench coat in solid yellow gives a good youthful match to the iconic pieces while killer chambray pairings and ultra sleek and sharp suits have added yet another good credit to this standout collection.
Burberry's S/S 2010 campaign goes youthful again with the return of some familiar faces and inclusion of some newbies. "This campaign celebrates our heritage and our timeless Burberry icons. The energy of the images and the dynamic cast reflect the different attitudes and expressions of the Burberry guy and girl." said Burberry Chief Creative Officer Christopher Bailey. "We've worked again with Emma Watson who has a classic, effortless beauty and is incredibly talented. Alongside Emma we have four British guys; Emma's younger brother Alex Watson, Matt Gilmour, Max Hurd and George Craig."
Shot in London, the campaign complements on a white wall with sophisticated details finished by a shadowy effect to emphasize the energy brought in by the quintessential British styling. Taking charge for creative direction, Christopher Bailey sets up the concept along with Mario Testino for photography, Orlando Pita for hairstyling and Linda Cantello for make-up.
3 November 2009 – Tonight Burberry Creative Director Christopher Bailey celebrated the recent opening of the new Burberry store in Ion Orchard, Singapore.
Over 500 guests attended the event at the store including Burberry Chief Executive Angela Ahrendts, Won Bin, Li Bing Bing, Liu Wen, Zoe Tay, Christopher Lee, Kit Chan, Joi Chua, Jaclyn Tay, Wong Li Lin, Terence Cao, Allan Wu, Huang Shi Nan, Phyllis Quek, Irene Ang, Rebecca Tan, Angela May, Beatrice ChiaIRichmond, Tan Kheng Hua, Amy Cheng, Jimmy T, Celeste Chong, Celiia The, Huda Ali, Jane Chong, Amelia Awi, Junita Simon and Gladys Pua all of whom wore Burberry.
The store was transformed for the evening with an innovative digital concept event - giant video screens projected the Spring Summer 2010 Burberry catwalk shows and a blogging suite was installed allowing bloggers to post comments and status updates onto their blogs and social media sites directly from the event.
Music on the evening was provided by British DJ Chris Gove who was flown in for the event.
The 9000 square foot Burberry store over one floor, which is located at heart of Singapore’s Orchard Road shopping district, and opened in July 2009, is the largest Burberry store in South East Asia.
The store carries a full range of ready-to-wear for both men and women from the Burberry Prorsum, Burberry London, Burberry Brit collections as well as Burberry Sport and childrenswear collections.
The Burberry accessories collection is also available in the store including a range of limited edition exotic leather accessories in the store designed exclusively to mark the opening of the largest Burberry store in the South East Asia region.
The store at Ion Orchard opened with the new Burberry store design concept, developed by Burberry Creative Director Christopher Bailey, where intrinsically British materials and themes are used throughout in a contemporary way.
Burberry, which is headquartered in London and is a member of the FTSE 100 was founded in 1856.
"Best of British Fashion", that should be the perfect definition for what could be the most sought after British fashion brand, Burberry. I got to say checks and trench coats goes into my mind when i hear of Burberry, but not until Christopher Bailey transformed the label into an all-age catering brand giving everyone a taste of hippest designs with his versatile and functional clothing.
Combining the brand's heritage and contemporary structures as seen in wardrobe essentials including coats, shirts, suits, pants and jackets, the interesting designs complementing modern day still gives me the thought about Burberry being a worthy wardrobe investment everyone should consider.
Be effortless yet look dapper and remarkable with Burberry's F/W 2009 collection in store at My-Wardrobe.
