Burberry August 2011 Ad Campaign

Burberry presents their latest ad campaign images for August 2011 that follows to the theme of “Uniforms”. Featuring models Amber Anderson and Jake Cooper, the campaign presents an excerpt from the 1960s inspired main collection that highlights the Burberry trench coats.

Check out the images after the click.

Duffer of St. George Summer 2011 Ad Campaign

Duffer of St. George presents their latest advertising campaign for this season as shot by Neil Bedford with styling activities by Gary Aspden and Steph Mann. Featuring London’s established and up-and-coming members of music and acting circles, the shoot took place in Holland Park Lawn Tennis Club that sets out to be a parody of the current trend for all things preppy.

Check out the looks from the campaign after the click.

Henri Lloyd Autumn/Winter 2011 Behind the Scenes

Here is a sneak peak into Henri Lloyd’s AW11 photo shoot. Shot in beautiful Geneva by the lake and up in the mountains of Chamonix , Henri Lloyd gives us a glimpse into life behind the lens and what to expect for AW11.

Check out the images after the click.

Ben Sherman Autumn/Winter 2011 "Englishman in New York" Campaign

Ben Sherman has recently worked with Dazed & Confused to come up with an interesting Autumn/Winter 2011 campaign. Their agenda was to scout for a few assortments of successful Englishmen who have made NYC their new playground. The deserving gentlemen where given the freedom to pick pieces from the new collection and then had it shot in their own neighborhoods. The stars of this campaign will be featured on a six-page spread at September 2011 issue of Dazed & Confused. Watch out for it.

You can check out the single page spreads after the click.

Burberry Fall 2011 Campaign

Inspired by their 1960s fashion promotional ads, Burberry recently unveiled their newest campaign for Autumn/Winter 2011 that showcases the diversity of the Burberry guy and girl. Featuring British actors, models and musicians, the campaign builds on the brand’s longstanding association with unearthing and supporting emerging creative talent.

Check the Burberry Autumn/Winter 2011 ad campaigns out after the click.

Star in the Hood Spring/Summer 2011 "From Nothing to Something" Campaign

Presenting a progressive collection featuring the brand’s popular staple graphics, contemporary shapes and refreshed designs, rising label Star in the Hood have widened the streetwear horizon with their latest Spring/Summer 2011 line. The SS11 “From Nothing to Something” campaign was shot in and around Shoreditch earlier this spring and features a diverse mix of UK creative and personalities setting the tone for the collection. Maria Falbo, pro skateboarder, stars in the print and viral campaign alongside Emily Deyn, sister of Agnes, and UK artist Jodie Connor joins her previous collaborator Tinchy Stryder as the a new-look SITH collective. The first in the series of ‘From Nothing to Something’ video pieces were also shot in London during March 2011 by Sam Wrench. The music for the four videos has kindly been provided by DJ Distance, DJ Shadow, Tricky and Tinashe.

Click here to check the videos.

Burberry 2011 April Showers Collection

Presenting a new collection for the British April Showers, Burberry unveils their new campaign for this year featuring models Seb Brice and Cara Delevingne. Coming up with such a relatively casual and sporty concept, pieces such as patented leather coats and nylon jackets are dipped to the primary colors of green, red, blue and yellow, all well matched with infamous handbags and umbrellas in Burberry check patterns.

Check out the rest of the images after the click.

Burberry Spring/Summer 2011 April Ad Campaign

Burberry announces new cast members for April, Sophie Kennedy-Clark and Matthew Beard as part of its dynamic ad campaign for Spring Summer 2011, where new British cast members are revealed each month. Shot on Brighton Beach by Mario Testino, British actors Sophie Kennedy-Clark and Matthew Beard will feature across print and online media for the month of April.

More from the campaign after the click.

ALDO Sring/Summer 2011 Campaign by Terry Richardson

For ALDO’s Spring/Summer 2011 campaign, famed photographer Terry Richardson returns to the helm, pulling together his favorite beach icons and props to represent the classic symbols of summer. Portraying the beach icons to this campaign are Lily Donaldson and Sean O’Pry, while Parisian illustrator - So Me - sets up the “Life’s a Beach” theme to complement the Richardson noted white backdrop. This season’s campaign also showcases the Spring/Summer 2011 standout pieces which includes collaborated items from the brand's capsule collection with Julian Louie.

Check out the images after the click.

Burberry Spring/Summer 2011 Campaign Video: Jourdan Dunn & Sacha M'Baye

Burberry Spring/Summer 2011 February Ad Campaign

For the month of February, Burberry unveils the second installment of their Spring/Summer 2011 campaign. This time, models Jourdan Dunn and Sacha M’Baye are revealed as the new British cast members for the brand. The two are seen wearing Burberry’s Biker Leather selections and they came to pose at Brighton Beach that’s taken by legendary photographer Mario Testino.

Check out the ad campaigns after the click.

Burberry Spring/Summer 2011 Ad Campaign

Burberry will reveal new British cast members each month to come along with the brand’s first evolving ad campaign for Spring/Summer 2011. The first release of the campaign was shot on Brighton beach by noted photographer Mario Testino, launching two British models Cara Delevingne and Jacob Young. The brand's evolving ad campaign will show full breadth of Burberry’s complete offering – Burberry Prorsum, Burberry London, Burberry Brit, and Burberry accessories, all of which can be explored on Burberry.com.

More looks after the click.

ASOS Autumn/Winter 2010 Campaign by Todd Selby

Featuring its first advertising campaign, ASOS collaborated with notable portrait, interiors, and fashion photographer and illustrator, Todd Selby, to make it possible this season. Taking inspiration from Todd’s own project, The Selby, the campaign features individuals photographed in their own personal spaces as the campaign is dubbed as ‘Model’s Own’.

Several shots from the campaign can be seen after the click.

Wrangler challenges you to STOP THINKING

In September 2010, iconic jeans brand Wrangler will challenge four members of the UK public to
Stop Thinking and do something extraordinary.

For one adrenaline-fuelled day, hearts will pump faster; synapses will fizz with energy; every moment will crackle with raw emotion. Challenging our innate human fears of height, depth, speed and fear of the unknown, Wrangler will push participants to their limits through a series of top secret events.

The truth about humans will be revealed: We Are Animals.

Think you have what it takes?

To proceed, participants must meet a few basic requirements:
1. They will need a valid passport (their own)
2. They will need to be healthy enough to pass a basic medical (touch toes, cough three times)
3. They will need to drop everything at a moment’s notice (no consulting the diary)
4. They will need to Stop Thinking

Visit the website now! www.stopthinking.co.uk

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Y-3 Autumn/Winter 2010 Communication Campaign and Video

For Autumn/Winter 2010-11, Y-3’s communication campaign is deeply rooted in the emotional context of a fashion photograph that is classical yet modern.

The campaign presents a direct fashion correlation married with an abstract representation of the team and once again features Zinedine Zidane along a group of models. Black and white photography coupled with contrasts of lightness and darkness creates a dramatic and poetic story. The concept allows for the opportunity to showcase movement and product, exhibiting the fusion of a sport inspired, high-end fashion brand.

The result is an over arching communication campaign that translates into still images, inserted into the most relevant international print media; a short mood film, released in three instalments globally; as well as an updated brand website design.

Y-3’s communication campaign reveals a mood rather than a focus on actual garments. With snippets of cityscapes recorded in black and white of cropped or blown-up images, the campaign fuels both a sense of entrapment and desire while asking to think on a visual level. For the coming season Y-3 departs from the FIFA 2010 World Cup of Spring/Summer 2010, and arrives with a collection that is slightly dark and brooding. It taps into the urban desire of breaking out of the mold, the confinements of everyday life, and ventures into the unknown.

"Recently the trend has been for tighter and shorter and sexier clothes, I wanted to wrap the body again, and not show too much." Yohji Yamamoto 2010
Creative Direction: Lloyd & Co.
Still Photography: Alasdair McLellan
Cinematography: Theo Stanley / New Mountain
Editing: Frederic Taxi
Styling: Nicola Formichetti
Music: David Salom
Hair & Make-Up: Didier Malige & Gucci Westman
Location: Pier 54, Hudson River Park – New York City

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G-Star Fall/Winter 2010 Ad Campaign

It's a combination of beauty and intelligence as G-Star presents its Fall/Winter 2010 advertising campaign with actress Liv Tyler and Norwegian chess prodigy Magnus Carlsen as shot by celebrated photographer Anton Corbijn in Miami.

This combination of contrasting and unexpected elements is one of G-Star’s key philosophies, displayed in runway shows, where destroyed denim pants are often paired with tailored jackets from the Correct Line range; and where iconic and fearless performers, such as Benicio Del Toro, interrupt proceedings to deliver spoken-word pieces in a form of ‘art-hijack.’

Already the world chess number one and described as a ‘Mozart of chess,’ Carlsen has the potential to become a similar level of icon. Becoming a Grandmaster at the age of 13 years and 148 days, Magnus is the youngest player in history to achieve the number one rank and his uncompromising approach to the game mirrors G-Star’s own hardcore design philosophy.

Hollywood actress Tyler perfectly embodies the modern G-Star woman’s combination of toughness with controlled sensuality. Her striking looks and assured, independent style have made her a globally recognized model and fashion icon. Liv returns for her second G-Star campaign, having previously presented the elegant Low-T capsule-collection.

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Burberry Autumn/Winter 2010 Ad Campaign

Burberry, on the other note, welcomes its new ad campaign for Autumn/Winter 2010 shot by well known photographer Mario Testino. The shoot features an interesting cast of British models and musicians which include Rosie Huntington-Whiteley, Nina Porter, Sam Rollinson, Charlotte Wiggins, Caspar Smyth, Seb Brice, Douglas Booth, Gwilym Gold, Rory Cottam, Thomas Penfound and Samuel Fry.

“This campaign protects our authentic and timeless heritage and evolves the modern way in which we communicate that. The Burberry campaigns have always been characterized by the dynamic British cast and I wanted to express the individuality and the energy behind each of their different creative expressions. Burberry was founded on innovation and outerwear and I want anyone who sees the campaign not just to see images, but to feel a part of what we have created; connecting people through technology, music, the collections, the attitude, and the emotion captured.”

-Christopher Bailey, Burberry Chief Creative Officer

Burberry has developed a completely interactive advertising campaign using innovative technology users can select and control view and perspective of campaign, cast and products. Check it out here.

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Uniforms for the Dedicated 1020 Trickery Lane Collection

Uniforms for the Dedicated was first established in 2007 as a platform for invited musicians, illustrators, and designers in putting down their innovative works. Combining clothing design with art, music and film, the ideology of blending the not-so-far-out aspects perfectly represents their latest collection - 1020 Trickery Lane.

Uniforms for the Dedicated Strikes!
Brought on a raid of organized mischief, the collection of 1020 Trickery Lane embraces the clothing line with a new music release, conceptual artwork, and short film, all under shared project name. On top of it Uniforms for the Dedicated releases this groundbreaking webstore concept - a must take journey!

The new clothing design originates from the classic workingman hero of the post-war, which in conjunction with updated features creates a collective expression of classic garments in strong colors, playful details, and functionality.

More specifically spring 2010 brings washed down shirts, dressed workpants, doctor’s coats, drop needle knitting, and twisted Uniforms artwork; led by illustrating artists Emma Hanquist and Anders Hellman of Uniforms for the Dedicated, tracks from an art strike against Restaurant Riche Stockholm Sweden has been left untouched to be seen throughout the month of April.

Moreover 1020 Trickery Lane brings a new music release to follow up the success of A Play of Nonsense of past fall, now with Adiam Dymott on vocals. Produced by Jayare and Nils Krogh of Uniforms for the Dedicated, official release of single and music video is scheduled end of April. The single will soon be found on Itunes, Spotify and obviously on uniformsforthededicated.com/music

With 1020 Trickery Lane we push for people to let things go and play it out. A journey of occasional madness and fun often leads to overall progress and a more favorable result in the end.” – Lars Johan Hedberg, Creative Co-founder & Communications

In regards to the conception that a playful state of mind fosters creativity, the collective has formed their alter egos of 1020 Trickery Lane, a name that refers to a figurative scene of unexpected mischief, where room for fantastic missteps and grand achievements are created.

Similarly Uniforms for the Dedicated seeks to create a sustainable look rather than keeping up with a general trend. The collective keeps their playful yet functional direction, crossing elements from various forms of design and time periods, all things transformed into an affordable easy-to-wear uniform. It well rhymes with the overall purpose of Uniforms for the Dedicated; various artistic expressions and crossover cooperation under one umbrella.

With that said, whatever mischief each raid or collection may entail, expect a growing bag of trick under the creative umbrella of Uniforms for the Dedicated.

Concept and product images:

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Wrangler We Are Animals Campaign Video: Red

Wrangler We Are Animals Campaign: Red

Wrangler's award winning "We Are Animals" campaign goes with a new concept taking part for the brand's Spring/Summer 2010 advertisement. Entitled "Red", the brand works out again with renowned creative agency Fred & Farid, same developer of the previous campaign. "Men and women are captured in the heat of the moment, saturated in red water or caught in a fury of red dust. The ads show Wrangler, original American outdoor denim brand, in full force." Fashion photographer Jeff Burton shots the campaign along with LA based Maryam Malakpour for styling.

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