Duffer of St. George Summer 2011 Ad Campaign

Duffer of St. George presents their latest advertising campaign for this season as shot by Neil Bedford with styling activities by Gary Aspden and Steph Mann. Featuring London’s established and up-and-coming members of music and acting circles, the shoot took place in Holland Park Lawn Tennis Club that sets out to be a parody of the current trend for all things preppy.

Check out the looks from the campaign after the click.

Duffer of St George Bates II

Beautiful is such a broad and overrated term but this deck style shoe from Duffer is something I won’t hesitate to associate with the word. A goody-for-feet item this season, these Bates II features a suede and nubuck upper with stitch detail at the toe and heel while contrasting leather lace detail on the side panels and metallic eyelets sums up a good deck shoe this season.

Duffer of St. George Fifth Gear Jacket

This windbreaker is a stylish British outerwear that’s set to meet the April Showers standards, or, monsoon for some. Made from nylon material, this “Fifth Gear” jacket has a mesh lined throughout and features two open front pockets, two concealed zipped pockets on the chest, and full zip fastening with a branded press stud storm flap and ribbed cuffs. Available here.

Duffer of St. George Shuttle Crew Sweat

Again, Duffer of St. George proves they’re the master when it comes to less-expensive quality sweatshirts. If you’re a fan, you can’t question me about that, but if not, just get a pullover and try assessing yourself. “The Shuttle Crew is a cotton mix sweat featuring tonal top stitching throughout, a contrast ribbed neck, cuff and hem, a woven brand logo on the chest and ribbed v-neck detailing. Coming in soft grey marl jersey fabric and under 40 bucks it makes a nice alternative to some of the more expensive options out there!” Get it here.

Duffer of St. George "Peggy" Gilet

Here’s another interesting and impressive drop by Duffer of St. George for the season. Named “Peggy”, this hooded Gilet features a full padded design with tonal stitching separating the padded sections and two open front pockets. Other elements of the Gilet include a full press stud fastening, an adjustable hem with drawstrings and a removable hood. Coming in both black and navy colorways, “Peggy” can be bought here.

The Duffer of St. George Valley Hoody

Duffer continues to drop in some goody items for this season's cold agenda with this collegiate inspired sweat. Classic design with a stylish pinch, the hooded sweatshirt is available in both blue and grey colors with a price tag every students can afford. Get it here.

Duffer of St. George Claypool Baseball Jacket

Coming with an impressive collegiate appeal, Duffer presents to us their latest offering of this interesting "Claypool" baseball jacket. "This men's sweat jacket from The Duffer of St. George features a full press stud fastening and a badge style Duffer design created with a flock material sewn onto the chest. Other elements include two open pockets on the front, a contrasting ribbed hem and cuffs and a woven brand tab sewn on just above the hem."

The Duffer of St. George Westway Shoe

The Duffer of St. George introduces their Japanese hit Westway shoe, the footwear I highly recommend for men who appreciates modern simplistic design. A goody tandem for lightweight cotton shirts and cut out denim shorts, the Westway comes in 4 different colourways so you wouldn't be confused on the combinations. The shoe has a canvas upper with rubberized brand logo on the heel and a Duffer logo embroidered onto the tongue. Get it here.

(Click to Enlarge Photos)

Duffer of St. George Spring/Summer 2010 Lookbook

As I featured you the sweats earlier that are part of this current season, Duffer of St. George now releases the full look of their Spring/Summer 2010 offerings. Sticking to their core classics, Duffer sees the UK high street with a great lineup of wardrobe essentials this season. Pieces like polos, hoodies and baseball jackets drove the whole scene.

Clear and high quality images shot by Neil Bedford for Duffer S/S 2010 lookbook.

(Click to Enlarge Photos)

Duffer Spring/Summer 2010 Shawl Collar Sweats

As I move on with a new post to consider, I thought this collegiate sweatshirt from Duffer is a highly recommended piece. Dropping off for S/S 2010, the shawl collar sweats with big logo reminisces the essential college heyday outfits embarked with really complementing colors - navy and grey, accentuated by caramel buttons.