Nooka 360

Nooka always come up with some of the coolest and modern designs when it comes to their watches. But with the release of their new model, the Nooka 360, everything seems to be contrasting compared to their usual quirky designs. “The Nooka 360 features an analog display with a subtle geometric pattern as well as a unique watch case that rotates clockwise 360 degrees. Whether driving with hands at 10 and 2 or showing someone the time, turning your wrist will not be necessary. The Nooka 360 is offered in 2 colorway casings, black and mirror, both with a black leather 21mm band.” Available for pre-sale here.

Nooka Glowessent Collection

Nooka has reinvigorated their zub, mercury, and asset organizer (AO) lines by adding a glow-in-the-dark edition to each collection. Building upon the success of their initial glow-in-the-dark offerings, Nooka has incorporated the popular zub zirc 20mm model into the collection. The Nooka mercury sunglasses will feature a blue lens complete with a silver mirror finish, while the AO comes equipped with storage compartments to fit your cash and credit cards, and a removable insert separates the cards you use most. Nooka’s designs are sure to glow at even the dullest affairs.

Nooka x Neff

Fashion brand Nooka Inc. and ASR company, Neff have joined together to produce a product reflective of the lifestyle of an action sports athlete. These two brands have created a limited edition timepiece that utilizes an array of bright colors that will be grasp attention whether on the slopes or catching a wave. This unique piece features custom colorful Neff graphics as well as the notorious Neff logo on a zub 20 zenv heather grey watch.

More looks after the click.

Nooka x SpongeBob by Dalek

Fashion design brand, Nooka Inc. have come together with Nickelodeon to create the second series of SpongeBob inspired timepieces. American artist James Marshall, better known as Dalek, collaborated with Nooka and SpongeBob to design the graphics for these limited edition watches. The collection will include two Zub Zot 38mm watches with graphics and colors inspired by Spongebob and Patrick Star.

50 pieces of these limited edition watches will be pre-released only online at www.nooka.com in December 2010, while the remaining pieces won’t be available until February 2011.

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Nooka Glow in the Dark Mercury Sunglasses

Following its first collection of modern eyewear and the glow in the dark Zub, Nooka creates their very first glow in the dark Mercury. “The polymer injected frames make the Nooka Mercury sunglasses light-weight yet durable with matching rubber nose-pieces and ear guards for added comfort. The blue lenses with silver mirror finish provide excellent sun and UV protection, while ensuring a high level of color and contrast acuity. This combination of materials coupled with the Nooka design results in a playful yet sophisticated new take on eyewear.”

Nooka will be officially releasing the new shades for purchase in March at www.nooka.com.

Nooka x KeapHope Video Strip

KeapHope collective produced a short video–a dope ride with some sweet gear through New York City. They captured the true essence of the strip (belt), the versatility of it, the ability to add appeal to any outfit as well as the unique mechanisms that reinvented an everyday item by improving functionality. Created and Directed by Dan Dealy, Gustavo Roman and Jamie Falkowski. Editing courtesy of Gustavo Roman.

Watch the vide after the click.

Nooka Zub Zayu

Nooka releases its newest and largest timepiece in the Zub line, named the Zub Zayu. Taken from the Japanese word Sayu which means left and right, this asymmetrical watch comes with innovative features: a one-piece polyurethane body and strap, a new display design with hour “time capsule” graphics, an ergonomic asymmetrical design that provides certain lightness when worn, comfortable curved case back, and a “sleepmode” for conserving the battery energy when not use. Also, the watch has the interesting ability of flipping the graphic to mirror the display whenever wearers would swap it from left to right arms. Zub Zayu is available in black, grey, yellow, cyan and magenta colors along with new silicone package for $175 standard retail price. Get it through nooka.com.

More looks at the Nooka Zub Zayu after the click.

Nooka x Music Skins Generation 2

Nooka has created a second generation of Nooka music skins, featuring four brand new graphics to customize everyone's music and mobile devices. The new styles are influenced by Nooka's new and existing collections, drawing inspiration from the Zem, Hearts, Stars and Infinity designs. The durable skins are made from premium vinyl to protect devices from any scratches. You can put it on to the iPad, iPod Touch, iPhone 3g and iPhone 4.

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Nooka Announces Noo Holiday Colors for Holiday 2010

To coincide with the fun atmosphere of holiday, Nooka have released six new colors for their Zub line of timepieces. "Fashion design brand, Nooka Inc. is thrilled to unveil their holiday 2010 line of Zub timepieces. The new collection will feature 6 new colors, inspired by terrestrial minerals—Smoky Quartz, Azurite, Purpurite, Resinite, Red Beryl and Malachite. Following the success of our two toned watches, unique gold and silver metallic faces will be incorporated in the popular displays for the Zot, Zenh, Zenv, and Zirc. This resonant combination of colors is perfect for the holiday season and will will harmonize with your unique look."

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Nooka x Fluevog Watch

A cool collaborative news, Nooka has just released a new collaboration with Canadian shoe company, John Fluevog. Seen on the popular Nooka zot face is a light gray Fluevog inspired graphic, with red accent stitch on white leather band. A limited edition, like I expected, this one's sold on the Nooka Online store, and at Fluevog stores across North America.

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Second Mini NookaNooka Artist Series

Nooka releases the 2nd Mini NookaNooka Artist series featuring legendary artists and toy designers Matthew Waldman of Nooka, Mad Barbarian, Veggie Something, and Canadian retail boutique Room 322.

The NookaNooka’s physiology is transient, eternal in his world and ephemeral in ours – beyond imagination – like something you are told is not real, like something you can’t taste, but can feel. Mad Barbarians, Veggiesomething, Room322 and Matthew Waldman displayed their artistic talent by designing their own unique and custom mini NookaNooka collabs.

Mad barbarians is an i l lust rat ion / design uni t compr ised of Katsuya Saito and Masumi Ito. With “MAD, POP, ROCK, CUTE, and STUPID” as their main concept, they produce a wide range of designs and products with their original characters.

Based out of Chicago, Illinois, Veggiesomething’s artwork has been seen throughout the world via numerous art shows and exhibits. Thus far, Veggiesomething has created five character lines (FIZZIEFUZZIE, House of Liu, United by Destruction!, Sugar Bandits, and Debonair Rascal) and one concept label (Killerslayer). These creative endeavors often highlight his love for modular designs that are bold, clean, clear, and concise.

Located on 124th street in downtown Edmonton, Room 322 is a retail boutique that focuses on authentic streetwear fashion. They offer a wide selection of high quality apparel, footwear, and accessories that are inspired by youth subcultures, art, and lifestyles. They were the 2009 NookaNooka art competition winners, where Nooka retailers from across the US and Canada submitted their NookaNooka designs for a public vote.

The NookaNooka is an urban vinyl collector's toy, but more importantly acts as a representative for the Nooka brand. Not only is it made of similar materials as other Nooka products, it also represents their innovative approach to desigh, pushing the limits of creativity and changing the way people think about objects.

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Nooka x Deviant Design Group Watch

Nooka has teamed up with luxury jewelry designer, Deviant Design Group, in creating high valued Nooka watches. The custom design options for Nooka ZOT classic watch range from the addition of precious stones and diamonds, gold plating, inscription, unique strap materials, and special requests for even more personal styling.

The face plate on the ZOT classic was replaced with a 14K gold plate inscribed with the Nooka and DDG logo, while the exterior watch case is adorned with over 4 carats of SI1 F-G colored diamonds. Additionally, the piece received a rare white Crocodile strap. Similar upgrades and customizations will now be available starting at $2,500. Email ddg@nooka.com for more information or a price quote. (See Photos)

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Nooka x Mad Toy SLIMEBALL Sqwert Watch

Visually entertaining, collaboration from Nooka and Mad Toy Inc. have come up with this really cool custom piece inspired by Mad Toy's SLIMEBALL Sqwert character. "Initially incorporated into the exclusive run of mini NookaNooka toys, the SLIMEBALL color and graphics are now being launched as a limited edition zub zot 38 timepiece. Only 500 will be produced and will be available in April worldwide."

Nooka x UNDRCRWN Watch

The collaboration of Nooka and UNDRCRWN resulted a fun and vibrant watch coming with an exciting twist of display. With striped polyurethane band feature and a black ZenV display, this youthful watch is available with a limited quantity.

Click here to avail this Nooka x UNDRCRWN watch.

SpongeBob SquarePants x Nooka Watch

New York-based watchmakers Nooka collaborated with Nickelodeon in creating a "SpongeBob SquarePants" inspired watch. Coming in two new models, ZUB ZENH (Horizontal) and ZENV (Vertical), the collection celebrates the 10th anniversary of the highly known sponge cartoon character.

Spongebob Squarepants watch will be available throughout 2009-2010 with a price of $170 and $275 respectively.

Source: Hypebeast