Worn By Spring/Summer 2011 Lookbook

Rock ‘n’ roll influenced label Worn By presents its Spring/Summer 2011 collection with this new set of tees. The collection this time takes inspiration from classic metal, British punk and vintage Americana, specifically paying homage to the excessive lifestyles and anthemic choruses of classic metal bands like Motley Crue and Judas Priest. The collection also includes collaborations with designer Steve ‘Krusher’ Joule, legendary indie British record label Stiff Records, English band The Only Ones, and and an interesting work with the Hendrix family in honoring the 40th death anniversary of Jimi Hendrix.

Here's an exciting news, Worn By offers a 15% discount when you use the code WORNBY15 at the checkout. This can be availed until December 2010.

Check out the lookbook after the click.

Worn By Jimi Hendrix Tees

Here's an exclusive collection from Worn By which pays tribute to the life of the one and only Jimi Hendrix. Coming in soft jersey, the shirting features amazing imagery to commemorate the life and music of Henrix 40 years after his death in 1970. Get it here.

More shirts after the click.

Worn By Money T-Shirt

For summer, Worn By in collaboration with Sony Music and The Stone Roses' Ian Brown recreates the infamous "Money" tee in limited run. Worn by Ian Brown himself in the 1989 music video "Fools Gold", you could get a share of spotlight with this really dope shirt. Get it here.

Worn By A/W 2010 Collection

A refreshing mix of music and fashion, British label Worn By has been greatly attached with their dedication over garments recreation once worn by icons of the past, particularly rock stars. Sourcing out photography from the world of music, film, and sport, the timeless appeal is a top priority for the brand. As for their Autumn/Winter 2010 collection, Worn By celebrates 70's music history with iconic individuals rocking out the year.

A/W 2010 sees the 40th Anniversary of 1970, surely one of the most legendary years in musical history! Worn By is celebrating by offering a collection full of classic tees worn by the people who made it so iconic.

We are paying our respects to the rock ‘n’ roll excess of the musical legends who all infamously died aged 27, including Jimi Hendrix and Janis Joplin who both died in 1970. This ‘27 Club’ story also features Brian Jones, Jim Morrison, and of course the grunge hero, Kurt Cobain’s most recognisable graphic tees such as Hi How Are You?, Corporate Magazines Still Suck and Grunge is Dead.

Back to the summer of 1970 and David Fairbrother Roe, designer of the original 60’s and 70’s Isle Of Wight posters, has opened his archive to us to bring you his psychodelic designs as digital prints on super-soft vintage-washed tees to relive the biggest live music festival in history!

To mix things up a bit we have added an explosive punk battle between the UK and US with The Clash vs The Ramones collection, and a Classic Rock Collection of musical heroes including Motorhead’s Lemmy, John Lennon and Joe Cocker.

By focusing on the detailing including slub fabrics, reverse discharge prints, and contrast stitching, plus the launch of two brand new silhouettes - a slouch fit, wide neck tee with turn-ups at the sleeve, and a vneck shape this collection is a true mix of modern style and trusted classic rock t-shirts.

(Click to Enlarge Photos)