Photographed by Matt Irwin and styled by Robbie Spencer, this American psycho-inspired bloody preview of A/W 2009 menswear collections had a new perception towards the ideas of the creative directors's point of view.
"There are obvious nods to American Psycho in the story," says Irwin. "But what i really wanted to get across was a feeling of decomposition - of a situation degrading, becoming worse and irreversible."
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