Never Sleep is a collaboration between Alex Carleton of Rogues Gallery and Urban Outfitters. Their concept of the brand compromises their passion for horror films mixed with American collegiate style and anti-establishment sentiment. "Carpe Noctum" or "Seize the Night" captures the individualist spirit which is rooted in and subverting the prep school culture. With a selection of graphic tees, signature tartan button down shirts, sweaters and outerwear, the brand is making their trademark in using one color inspiration: black.
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